Real people. Real shows. Real stories.

Executive Producer | Host

Nick DeLaCruz

Nick is the founder and force behind This Is DeLaCruz. A former touring audio engineer, Nick spent years on the road with some of the biggest names in music—learning the ins and outs of life behind the scenes. That experience became the spark for this project: a platform to tell the untold stories of the crew, the techs, and the people who keep live music alive. From concept to final cut, every story runs through his hands—and his heart.

Creative Director

Ryan Sandlin

Ryan is the mind behind the edit, shaping raw footage into compelling, cinematic storytelling. With a sharp eye for detail and a strong sense of pacing, he brings every episode to life through color, sound, and rhythm. Whether it’s a full-length interview or a quick-hit social clip, Ryan ensures every frame captures the heart of the story and the voice of the brand. His editing style gives This Is DeLaCruz its distinct edge—authentic, polished, and always engaging.

Assistant Producer

Amanda Danielson

Amanda keeps the production wheels turning behind the scenes at This Is DeLaCruz. As Assistant Producer, she handles everything from coordinating interviews and scheduling shoots to managing communication with artists and their teams. With a sharp eye for detail and a calm presence under pressure, Amanda plays a key role in making sure every shoot runs smoothly and every story gets told right.